10 MINUTES (DAILY) TO HOW POWER

Experience matters when selling vehicles. Some types of experience matter more than others.

It’s not about the number of years a dealership has been in business. It’s not the average number of cars a salesperson can sell in a month, or the tenure of an associate within the dealership.

It’s the experience the guest has inside the store, from the moment she walks in until she drives off the lot in her new car.

That experience is your theme. It’s the way you present your dealership, and the way guests interact with it.

It’s the company culture that engages both team members and guests.

It’s a strong edge over the competition.

It’s HOW POWER.

HOW POWER can be achieved even by new team members with no experience at all—if they’re willing to learn.

David R. Ibarra’s new book, Creating HOW POWER, was written with this in mind.

Creating HOW POWER is one single course: ten minutes a day, for 28 days. Each lesson in the book is a quick read with takeaways and quotes that spark self-reflection and personal career development.

It’s intentionally designed this way because building excellent experiences begins with thought patterns.

Focused, positive thoughts matter. They motivate teams. They inspire out-of-the-box thinking. They fill minds with resources for creating the best guest interactions.

Repetition matters, too. Ten minutes a day isn’t an obligation. It’s an investment. It’s an opportunity to strengthen sales, build confidence in team members, and create the themed HOW POWER experiences that guests enjoy and remember later.

Creating HOW POWER was quietly released in May. Now, along with its companion books in the 28 Essential Lessons series, it’s launching. To celebrate, these books will be on sale in eBook form on Amazon.com, beginning on July 20, 2026. · Creating HOW POWER: 28 Essential Lessons – for the general business leadership world · Becoming the Modern-Day Dealership: 28 Essential Lessons – for dealership owners, leaders, and associates · 28 Essential Lessons to Build an Extraordinary F&I Agency – for F&I associates and leaders

The core of each book is built on 28 articles written by David R. Ibarra for his column in AE Magazine. Each article was inspired by real conversations he had with business leaders, owners, and associates. Each was a powerful stand-alone discussion.

He knew it could be more.

David R. Ibarra gathered the articles, arranged them in a step-by-step, cohesive system for building HOW POWER, and then intentionally redesigned it into three books, for three different industries, to ensure that the needs of each industry were fully considered.

That’s David’s personal HOW POWER in action.

He cares about the businesses he works with. He cares about the people—team members and guests alike. He cares about creating experiences for them that will allow them to achieve what they could and should have.

And that’s where experience re-enters the picture.

Over decades, David Ibarra’s immersion in Napoleon Hill’s Principles of Success have guided his businesses. The themes he built. The subtle but real edge over every competitor. And most importantly, the guest interactions he intentionally designed and executed.

And then, he taught others to do the same.

Creating HOW POWER and its companion books compile decades of experience into a single, 28-day burst of career-enhancing momentum.

Creating HOW POWER is where his experience and culture can become your experience and culture—and where you can learn to make your experience and culture become the best experiences for guests.

The eBook sale begins on Monday, July 20th and runs through the end of the week. Each eBook will be available for around a dollar. 

Please use this link to get your copy.