Helping Dealerships Grow People and Profit Together!

The foundation of everything

This is where your leadership team learns the Brain Model, the 10 Live Ready® Principles, the 15³+5® Interview Process, the Five Guest Competencies, and the coaching framework that turns managers into leaders.

7 Summit modules

• What Is Leadership? — The Brain Model & 10 Principles (5 hrs)
• Management by Strengths — Temperament Profiling (1.5 hrs)
• Creating the Modern Day Business — Culture & Process (1.5 hrs)
• The Five Guest Competencies — Every touchpoint mastered (1.5 hrs)
• The 15³+5® Interview Process — Stop hiring Drifters (1.5 hrs)
• Onboarding — The first 90 days that determine everything (1 hr)
• Coaching Workshop — From managing to developing (4 hrs)

Who attends

Training that sticks

Leaders forget 70% of training within a week. The LRA fixes that. Every Thursday at noon, your leadership team joins a live 60-minute session led by certified D.E.A.N.s from the Live Ready® community — with David participating alongside them. This is not one voice. This is a community of proven leaders teaching, challenging, and holding each other accountable.

What’s included

• Weekly live sessions led by certified D.E.A.N.s with David R. Ibarra
• Full replay library — never miss a session
• Private Discord community — always-on peer support
• Session resources, downloads, and action plans
• Rotating curriculum across all Live Ready® principles and competencies

Who it’s for

Same leadership team that attended the Summit. Requires Summit completion or D.E.A.N. certification to join.

Your organization’s Live Ready® leader

When you join the Live Ready® ecosystem, at least one leader in your organization earns D.E.A.N. certification. That person becomes your in-house authority — capable of teaching, coaching, and developing your entire team without needing us in the room. The D.E.A.N. replaces the dependency on the Live Ready® Institute. They preach the same message, execute the same processes, and save your dealership time and money.

Why it matters

• Your organization becomes self-sufficient — you own the methodology, not rent it
• Saves time and money by eliminating the need for external training
• Creates a teaching culture — your best leaders develop the next generation
• Multi-rooftop groups can certify a D.E.A.N. at every location

Who becomes a D.E.A.N.

At least one leader from every organization that joins. This is not optional — it is a requirement. Typically a GM, Dealer Principal, or senior leader who can teach others and hold the standard.