Our team brings decades of experience in automotive leadership, technology, and talent development to help dealerships grow people and profit together.

Chief Visionary Officer
Leadership - Talent - Theme Builder
Founder and visionary guiding the company's mission of "building people and profit together." His career spans hospitality, automotive retail, software development, and leadership consulting. He created the patented Executing the Standards® system and founded multiple companies including the Ibarra Foundation, which has awarded over 130 scholarships.

Chief Talent Development Officer
Talent - Partnerships - Market Builder
Joined in January 2026 with 25+ years of proven leadership in automotive sales and dealership operations.

Chief Software Architect
Platform - Systems - Scale Builder
Leads architecture and technical direction of the Lĭve Ready® performance platform.

Senior Talent Development Coach
Leadership - F&I - Theme Builder
Focuses on developing leaders and building themes that drive consistent execution in dealerships.

Lead Software Designer
Design - Workflow - Behavior Builder
Primary architect of the Lĭve Ready® ecosystem's digital presence and brand design.

Ibarra Business Learning Centre Host
Welcome - Communication - Experience
First point of contact welcoming guests, partners, and visitors into the Lĭve Ready® environment.

Executive Assistant
C-Suite Support - Coordination - Execution
Primary administrative liaison supporting C-suite leadership.

Lĭve Ready® Kids - Yes! Our Kids Can® Español Lead
Education - Outreach - Belief Builder
Spanish-language lead helping families introduce belief and purpose at early ages.

Director of Media Production
Podcast - Storytelling - Experience Builder
Producer and director of the Lĭve Ready® - Beyond Think and Grow Rich Podcast.